William Coker Designs

Sea Creatures Ad

Art Direction: Kathleen Gamboa

Graphic and Motion Design: William Coker

Using mood and storyboards, we created this concept of showing a new colorway for our coreline product with this fun and quick transition. The view is immediately brought into the action, with the CTA fast to follow.

During my time at Slumberkins I was able to refine this stop-motion feel that was a hit with leadership and customers, driving views and conversions on our ad platforms. Using diagrams and tutorials, built systems on how to request photo assets with subtle movements, ready to be taken to After Effects to complete movement, and add animated assets.